Hello!

I'm Leticia Torina.

PROJECT MANAGER

I’m passionate about working with people and brands that have purpose. In the last three years I’ve lead more than 30 projects in the marketing and technology industries.

Skills

Design

Adobe: Illustrator, Photoshop, InDesign e After Effects;

Microsoft: Word, PowerPoint e Excel;

Figma.

Other

Trello, Monday, Asana, Notion and other tools for project management;

Mobirise e Wordpress for website development;

RD Station;

Pipedrive (CRM);

Google: Ads, Analytics, Tag Manager;

Meta Ads.

EXPERTISE

Project Management

Website Development

App Design

Branding

Content Strategy

Project Planning

PROJECTS

Graduation

Master’s degree in Fashion Marketing and Communication

2020 – 2021 – Istituto Europeo di Design – IED São Paulo

Strategy, planning and purpose for brands in Fashion.

Bachelor’s degree in Communication with an emphasis in Advertising

2016 – 2020 – Universidade Federal do Paraná

Work

Project Manager

2024 – present | Beyond Your Shadow

In the beginning of 2024 I decided I needed a change. At Beyond Your Shadow, a leadership training company, I had the opportunity of being mentored by Vinnie Fisher. This is truly where I learned what it takes to build a business from the ground up. My main responsibilities include organizing and prioritizing task lists, creating content and designs for both LinkedIn and website as well as overseeing other team member’s tasks.

Co-founder and Head of Project Management

2021 – 2024 | Agência Niti

In 2021, during the pandemic, I founded an in-house advertising agency with a partner to meet the demands of a group of companies. From the beginning I was involved in every stage of each client and project. I executed concepts, planned projects, schedules and coordinated projects for more than 30 brands in just under 2 years. From websites, apps, social networks to communication strategies. I led a multifunctional team with more than 10 people.

Account Management Intern

2018 – 2019 | Agência BeBarra

At BeBarra I oversaw more than 10 clients. I was involved from meetings to the final approval of each project. With a focus on both digital and offline, I was able to understand the project pipeline of a small agency. I went through copywriting, video production, account management and primarily project management.

Sales and Marketing Intern

2018 | Ideia no Ar

Ideia no Ar is a technology startup focused on creating digital businesses and marketplaces. Despite focusing on sales, I managed to get closer to the Marketing team. We worked together to develop inbound marketing campaigns and attracting new clients.

Sales and Marketing Intern

2017 – 2018 | Impact Hub Curitiba

At Impact Hub I had my first work experience. I worked very closely with the financial and administrative team. I learned the routine and all the processes within a small company. Furthermore, through working in sales and organizing events, I developed two main areas that I am also interested in: account management and internal communication.